Social media has become such a phenomenon over the past few years that it's now considered a "by-product" of the overall Internet marketing strategy. In fact, many experts consider social media as a key player in turning traffic and leads into sales. This is true not only because of the immediate gratification that consumers get from sharing information about a business on Facebook, but also because of the psychology of the Web. It seems that the more social a person is, the more likely they are to buy. The logic goes like this: the happier a person is with their shopping experience - whether it's buying a product off of their Facebook page or simply leaving a review - the more likely they are to become a regular customer. This is something that can't be overlooked when creating customer service policies for social media. Find out how to sell in comments.
The best way to manage this psychology of client loyalty is to treat every complaint or comment on social media in the same way. First, acknowledge the fact that you received the complaint and why it is being addressed. Then, take the time to respond to the complaint in the same way that you would if you were addressing a real customer. Don't be tempted to personalize your response; instead, simply address the facts. For example, if someone posted a negative comment about your company's shipping rates, respond with, "Our shipping rates are very competitive and our goal is to always provide the best customer service possible."
The truth is that most people who leave reviews on Facebook, Twitter, LinkedIn or other social media sites are not purposefully trying to defraud anyone. They are simply expressing their genuine opinion about a specific product or service. That said, it is important to use negative reviews as a tactic to increase sales. Here are some other ways to use social media to your advantage to sell your business:
Never personalize your responses to complaints. Reviewers often assume that the person posting the complaint is someone they know, when in reality it is an impersonal entity. When someone leaves a negative review, never personalize your response by referencing another person or company. This is a sure way to leave the impression that you are merely providing a form of corporate boilerplate.
Another strategy to use social media to your advantage is to use the language of criticism in your marketing materials. Never leave a bad review, unless you are specifically addressing that person or company. By leaving the bad review generic terms such as "disappointed" or "not satisfied" leave the impression that you are indifferent to their complaint. Instead, offer a solution to the problem or an explanation for why the complaint was unfounded. By making it seem as though you care more about the client than the complaint, you can use negative reviews as a selling tool. People will generally be more receptive of your pitch if they feel that you have taken the time to address their concerns personally.
The above techniques are just a few of the pros and cons that exist when using social media as a means of generating sales leads. These methods will work better for you if you understand their purpose and how to use them to your advantage. Remember that everyone has a different opinion on everything. The key is to remember that most people share positive social media comments about a business because that type of social interaction helps create trust and credibility. However, negative social media comments could potentially drive potential customers away unless you know how to carefully craft your comments. Go to https://commentsold.com/pricing.
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